Emphasizing the passage of time and the product's longevity, we see life lived through the reflections in the shiny chrome of sink faucets in these two spots devised for Moen by the Martin Agency. Completing this work presented the S&M CG team with several exciting challenges.
The crux of the concept for these ads was, of course, to see activity reflected on the surface of the shiny faucets. Knowing that shooting reflections in camera could produce unpredictable and uncontrollable results, the S&M team experimented with creating and manipulating these reflections in CG.
Mocking up a test faucet model, the test scene was textured and lit to give it the shiny chrome aesthetic. Then, the team mapped an existing piece of footage onto a plane in XSI and experimented with the placement of the plane in the scene to change the size, shape and placement of the reflections in the faucet, giving them a better idea of how to control the reflections.
Having devised a method for working with the reflections, the next step in the process was to actually shoot the spots. Check back tomorrow for a breakdown of how these spots came together on set.
The crux of the concept for these ads was, of course, to see activity reflected on the surface of the shiny faucets. Knowing that shooting reflections in camera could produce unpredictable and uncontrollable results, the S&M team experimented with creating and manipulating these reflections in CG.
Mocking up a test faucet model, the test scene was textured and lit to give it the shiny chrome aesthetic. Then, the team mapped an existing piece of footage onto a plane in XSI and experimented with the placement of the plane in the scene to change the size, shape and placement of the reflections in the faucet, giving them a better idea of how to control the reflections.
Having devised a method for working with the reflections, the next step in the process was to actually shoot the spots. Check back tomorrow for a breakdown of how these spots came together on set.
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