After nailing down the look, it was time to animate and integrate the CG letters with the cleverly shot live action footage. Deftly handled by S&M's lead animator, each letter needed to look natural as it peeled of and fell away in the "Unreliable" spot. To achieve this, each letter was hand animated to maintain the organic look and feel. Once animated, the S&M Flame team took over to accomplish the final compositing and finishing. Our lead animator utilized a similar approach for the animation of the more rigid lettering featured in the CreditReport.com "Lazy" spot. Check out the breakdown below!
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