Check out this online spot produced by the Smoke & Mirrors CG team to demonstrate the picture quality of LG TVs:
A campaign devised and driven by Publicis Modem, the agency wanted to demonstrate the different, exceptional qualities of the LG TV in a video for LG’s website. Inspired by hi-res Gigapan images that allow the viewer to zoom into extremely small details without any loss of quality, this web demo utilizes this concept to demonstrate the benefits of LG TVs. Beginning with an aerial image of Houston Street in New York, the viewer journeys deep into the image passing through various scenes on the street level that demonstrate different technical aspects of LG TVs: cinematic visual impact, brilliant colors, stunning contrast, anti-blur action, and excellent sharpness.
With technical guidance from S&M, Publicis Modem chose the Houston Street location in Manhattan where each of the 6 scenes could be set. Each image had to be taken with the appropriate lens, height and angle to allow S&M to seamlessly stitch them together and avoid jarring changes of perspective that would ruin the smoothness of the zoom. With help from TAG’s re-touching team, each image was cleaned up in order to allow the S&M CG team to stitch all the images together to build one single image. The final product is an interactive clip that leads the viewer on a pre-determined path taking them deeper into Houston Street with every click.
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