DDB along with director Marcus Nispel enlisted the CG and Flame contingents of Smoke & Mirrors to create the illusions in the latest installment of the Electrolux campaign starring Kelly Ripa. Touting the speed of Electrolux's washers and dryers, the spot shows Kelly's laundry soaring into her appliances and then falling back into drawers completely folded. Meanwhile her husband summons a candle-lit dinner from thin air with the flick of a table cloth.
This table cloth shot required the CG team to provide a nuanced animation of suspended flatware falling gracefully into place on the table. To help the agency creatives settle on the "look" of the falling flatware, the CG team provided them with several animation concepts illustrating how the dishware might make contact with the table.
From this test, the agency chose an animation concept and the CG team refined the animation details. The CG team then utilized their expert tracking skills to seamlessly incorporate the animation into the live-action shot. After creating the proper render passes, these were delivered to the S&M Flame team to composite into the final shot. See breakdown below.
