In this elegant black and white spot for Delta, the use of 3D was subtle but essential. Directed by Ellen Kuras of Park Pictures, the first spot, “Reach”, features iconic shots of various locations around the globe: the London Eye in London, the Eiffel Tower in Paris and the Brooklyn Bridge in New York to name a few. Each shot in the spot focuses skyward highlighting both the recognizable features of the locale as well as the Delta plane flying overhead to emphasize the varied locations that Delta services. It is in these skyward shots where the Smoke & Mirrors CG team came into play.
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| various Delta planes, modeled and textured |
Charged with integrating the Delta aircrafts into each scene, the team first created the airplane based on references provided by the agency, Weiden + Kennedy.
Then, the team expertly tracked the plane into each scene, adjusting the lighting for realistic and seamless incorporation into the spot.
Check back tomorrow for more on the other Delta spot we worked on "Action/Reaction".
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