Delta Deconstructed Part 2 // "Action/Reaction"

This second spot that we completed for Delta, “Action/Reaction”, directed by Lance Accord of Park Pictures, is a black and white split screen piece that mirrors the actions of Delta customers against the actions of the Delta Airlines service. With the screen divided either vertically or horizontally, the spot elegantly illustrates how a customer’s action engenders a reaction in kind from Delta and vice versa, highlighting everything from Delta mobile apps to in-flight service.    

As with “Reach”, the use of CG in this spot was subtle but necessary to enhance the spot.  Referring specifically to the shot in the piece that reflects the shadow of a plane on the ground with the reflection of the pilots walking toward their aircraft, the CG team was able to use an aircraft model that the created (see image in previous post) to animate the plane’s shadow against the timing of the pilots’ walking movement.