To showcase the purity of Hornitos
Tequila, this spot endeavored to set a pure but sultry atmosphere. In a
dark void, the tequila pours slowly from the bottle to cascade across a surface
embossed with lettering touting the spirits’ assets. We follow the liquid
as it spills across crackling ice in which more of the tequilas’ qualities are
engraved. The spot ends with the liquid pouring headlong into a pool
topped by the Hornitos logo. The mood needed to be slow, deliberate and
provocative. The final piece remained true to this brief throughout being
story boarded, pre-vized, animated, directed, lit and finished all in house at
Smoke and Mirrors NY. Every part of this spot is completely CG generated, from
metal to ice, bottle to liquid.
Given the voice-over script and a few
inspiration images, the SMNY team set to work concepting their ideas for the
piece, initially devising each shot using animated sketches. Having established various shots,
the team then combined their sketches of the proposed flow of tequila with grey
scale 3D elements to nail down the look and feel of the fluid motions in the
spot.
Having solidly pre-vized the spot, the
next step was to create the remaining CG elements in the spot as well as
perform the liquid simulation as depicted in the boardomatic sketches. Check back tomorrow for more on that!
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